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#Elysion beer full

The in-house design team is constantly pushing the boundaries and exploring how they can drive excitement and inspiration through label design. Hidden underneath the carrier is a card reader’s hand pulling a card for the consumer that coalesces the overall narrative and sets a tone for the beer, finishing with the phrase, “Immortal Never Dies.” These cards/labels are also featured on the carrier and encircle the pack as an infinite symbol, which further emphasizes the immortal concept. With this in mind, the design team looked at 6-packs of the beer as a deck of tarot cards.

Turtle + Lion: Balance / The Immortal Balance.

Together all three cards tell an interconnected story, but individually represent a different part of Immortality: Individually, each designer created a tarot card that represents a different part of Immortality. To further build upon this framework, each of the designers were enrolled in a tarot class and the synchronicity helped to inform and illuminate this direction they’d ultimately charted. They had attempted to refresh the brand several times over the past few years, but nothing really clicked until this original narrative was introduced into a tarot framework - an idea that was first sparked last year. Seeking to maintain a connection to the beer’s original roots, Elysian’s design team approached the Immortal refresh by looking at the original tagline ‘Power in Balance’ as a jumping-off point for new art. As one of their longest standing beers, Immortal’s original label was inspired by Greek mythology, showcasing Zeus sitting defiantly on his throne as he harnesses heaven’s lightning into a vibrant scepter of power and fire.

#Elysion beer full

The illustrations are detailed and full of personality, while the color palette of each label feels right in line with a classic tarot deck.Įlysian recently unveiled a label refresh for one of its OG beers, which was first brewed over 25 years ago. SuperiorAura 170 subscribers Subscribe 890 views 3 weeks ago Slowed Version of Elysions Deep Sea Song, I do not own this song.

The result is a six-pack inspired by a deck of tarot cards, each with a symbol that emphasizes the immortal concept.

In addition, the brewery's internal design team was inspired by the tarot card and subsequently dove into the world of tarot cards and their deeper meanings. Because the original label was inspired by mythology, the new label took it as inspiration to continue with the mythical aesthetic. Each year Elysian hosts the Great Pumpkin Beer Festival, where dozens of different pumpkin beers are poured, some of them from giant pumpkins.Seattle-based Elysian Brewery recently redesigned the label for one of its original brews: Immortal. While Elysian's brewers use a variety of unusual ingredients, they are seasonally notorious for their pumpkin beers.

Known both for classic styles and for flexibility and innovation, Elysian has brewed over 350 different recipes since opening in 1996. Elysian Brewing Company Washington, United States Style: American IPA Ranked 509 ABV: 8.2 Score: 91 Ranked 7,051 Avg: 4.08 pDev: 9.8 Reviews: 623 Ratings: 3,220 Status: Active Rated: Saturday at 05:41 AM Added: Wants: 182 Gots: 1,349 SCORE 91 Outstanding Notes: Space Dust: a totally nebular IPA. operates four neighborhood restaurants and a production brewing in Seattle, WA. Three-time large brewpub of the year at the Great American Beer Festival, Elysian Brewing Co. Elysian Tangletown: 2106 N 55th St (Greenlake). Social Media: Facebook Instagram Twitter at elysianbrewing. The hopping is pure stardut energy, with Chinook to bitter and late additions of Amarillo and Citra, Space Dust is a totally nebular IPA! Hops: Chinook, Citra, Amarillo.